Olivier AYAZPOOR

ASEP Science

Branding, Website

Organization's logo and website

Client: Association pour la Science de l'Entrainement Personnalisé

https://asepscience.fr/

2024

 

After the first proposal, the customer required to have the organization's name included in the logo, while keeping the idea of a brain and sport.

So, in the end, instead of the logo on the left (brain + atom + climber), I changed to the runner on the brain.

Conclusion

I am a bit disapointed about this logo, it is not balanced while being flavourless.

Despite that, the short branding I was asked to do is pretty nice.